[{"data":1,"prerenderedAt":874},["ShallowReactive",2],{"use-case-/zh/use-cases/marketing-ad-creative":3},{"id":4,"title":5,"body":6,"description":866,"extension":867,"meta":868,"navigation":131,"path":870,"seo":871,"stem":872,"__hash__":873},"content/zh/use-cases/marketing-ad-creative.md","使用 Seedance 2.0 API 创建 AI 营销视频",{"type":7,"value":8,"toc":851},"minimark",[9,13,17,21,24,40,43,46,54,59,94,97,101,104,381,384,387,669,685,688,691,695,762,765,768,775,778,785,789,796,799,818,821,847],[10,11,12],"h1",{"id":12},"营销与广告创意",[14,15,16],"p",{},"使用 Seedance 2.0 API 的 AI 生成内容，大规模扩展营销视频产能。",[18,19,20],"h2",{"id":20},"面临的挑战",[14,22,23],{},"营销团队需要为以下场景制作视频内容：",[25,26,27,31,34,37],"ul",{},[28,29,30],"li",{},"社交媒体广告（Instagram、TikTok、YouTube）",[28,32,33],{},"邮件营销活动",[28,35,36],{},"落地页首屏视频",[28,38,39],{},"品牌故事内容",[14,41,42],{},"但使用传统方法制作足够多的视频来测试和迭代既昂贵又缓慢。",[18,44,45],{"id":45},"解决方案",[14,47,48,49,53],{},"Seedance 2.0 API 让营销团队能够即时生成数十个视频变体，测试不同创意方向，并大规模推广效果最佳的方案——",[50,51,52],"strong",{},"按秒计费","，成本可控。",[55,56,58],"h3",{"id":57},"推荐使用的-model","推荐使用的 Model",[25,60,61,70,78,86],{},[28,62,63,69],{},[50,64,65],{},[66,67,68],"code",{},"seedance-2.0-fast-text-to-video"," — A/B 变体生产首选。更快、更便宜，适合大批量迭代",[28,71,72,77],{},[50,73,74],{},[66,75,76],{},"seedance-2.0-text-to-video"," — 确定主打创意后用于最终交付渲染",[28,79,80,85],{},[50,81,82],{},[66,83,84],{},"seedance-2.0-image-to-video"," — 当你有品牌图 / 产品图作为首帧基底时使用",[28,87,88,93],{},[50,89,90],{},[66,91,92],{},"seedance-2.0-reference-to-video"," — 需要同时参考品牌素材、风格图、参考视频运镜时使用",[55,95,96],{"id":96},"应用场景",[98,99,100],"h4",{"id":100},"社交媒体广告",[14,102,103],{},"生成多个广告变体进行 A/B 测试：",[105,106,111],"pre",{"className":107,"code":108,"language":109,"meta":110,"style":110},"language-python shiki shiki-themes github-dark","import requests\n\nvariations = [\n    \"A cup of artisan coffee poured in slow motion, warm cafe ambiance, cozy brand feel\",\n    \"A cup of artisan coffee on a morning desk, sunlight streaming in, lifestyle brand\",\n    \"A cup of artisan coffee held by hands, walking in autumn park, warm tones\",\n]\n\nheaders = {\n    \"Authorization\": \"Bearer YOUR_API_KEY\",\n    \"Content-Type\": \"application/json\"\n}\n\ntask_ids = []\nfor prompt in variations:\n    response = requests.post(\n        \"https://api.evolink.ai/v1/videos/generations\",\n        headers=headers,\n        json={\n            \"model\": \"seedance-2.0-fast-text-to-video\",\n            \"prompt\": prompt,\n            \"quality\": \"720p\",\n            \"duration\": 5,\n            \"aspect_ratio\": \"9:16\"\n        }\n    )\n    task_ids.append(response.json()[\"id\"])\n","python","",[66,112,113,126,133,145,155,163,171,177,182,193,207,218,224,229,240,255,266,274,286,297,310,319,332,346,357,363,369],{"__ignoreMap":110},[114,115,118,122],"span",{"class":116,"line":117},"line",1,[114,119,121],{"class":120},"snl16","import",[114,123,125],{"class":124},"s95oV"," requests\n",[114,127,129],{"class":116,"line":128},2,[114,130,132],{"emptyLinePlaceholder":131},true,"\n",[114,134,136,139,142],{"class":116,"line":135},3,[114,137,138],{"class":124},"variations ",[114,140,141],{"class":120},"=",[114,143,144],{"class":124}," [\n",[114,146,148,152],{"class":116,"line":147},4,[114,149,151],{"class":150},"sU2Wk","    \"A cup of artisan coffee poured in slow motion, warm cafe ambiance, cozy brand feel\"",[114,153,154],{"class":124},",\n",[114,156,158,161],{"class":116,"line":157},5,[114,159,160],{"class":150},"    \"A cup of artisan coffee on a morning desk, sunlight streaming in, lifestyle brand\"",[114,162,154],{"class":124},[114,164,166,169],{"class":116,"line":165},6,[114,167,168],{"class":150},"    \"A cup of artisan coffee held by hands, walking in autumn park, warm tones\"",[114,170,154],{"class":124},[114,172,174],{"class":116,"line":173},7,[114,175,176],{"class":124},"]\n",[114,178,180],{"class":116,"line":179},8,[114,181,132],{"emptyLinePlaceholder":131},[114,183,185,188,190],{"class":116,"line":184},9,[114,186,187],{"class":124},"headers ",[114,189,141],{"class":120},[114,191,192],{"class":124}," {\n",[114,194,196,199,202,205],{"class":116,"line":195},10,[114,197,198],{"class":150},"    \"Authorization\"",[114,200,201],{"class":124},": ",[114,203,204],{"class":150},"\"Bearer YOUR_API_KEY\"",[114,206,154],{"class":124},[114,208,210,213,215],{"class":116,"line":209},11,[114,211,212],{"class":150},"    \"Content-Type\"",[114,214,201],{"class":124},[114,216,217],{"class":150},"\"application/json\"\n",[114,219,221],{"class":116,"line":220},12,[114,222,223],{"class":124},"}\n",[114,225,227],{"class":116,"line":226},13,[114,228,132],{"emptyLinePlaceholder":131},[114,230,232,235,237],{"class":116,"line":231},14,[114,233,234],{"class":124},"task_ids ",[114,236,141],{"class":120},[114,238,239],{"class":124}," []\n",[114,241,243,246,249,252],{"class":116,"line":242},15,[114,244,245],{"class":120},"for",[114,247,248],{"class":124}," prompt ",[114,250,251],{"class":120},"in",[114,253,254],{"class":124}," variations:\n",[114,256,258,261,263],{"class":116,"line":257},16,[114,259,260],{"class":124},"    response ",[114,262,141],{"class":120},[114,264,265],{"class":124}," requests.post(\n",[114,267,269,272],{"class":116,"line":268},17,[114,270,271],{"class":150},"        \"https://api.evolink.ai/v1/videos/generations\"",[114,273,154],{"class":124},[114,275,277,281,283],{"class":116,"line":276},18,[114,278,280],{"class":279},"s9osk","        headers",[114,282,141],{"class":120},[114,284,285],{"class":124},"headers,\n",[114,287,289,292,294],{"class":116,"line":288},19,[114,290,291],{"class":279},"        json",[114,293,141],{"class":120},[114,295,296],{"class":124},"{\n",[114,298,300,303,305,308],{"class":116,"line":299},20,[114,301,302],{"class":150},"            \"model\"",[114,304,201],{"class":124},[114,306,307],{"class":150},"\"seedance-2.0-fast-text-to-video\"",[114,309,154],{"class":124},[114,311,313,316],{"class":116,"line":312},21,[114,314,315],{"class":150},"            \"prompt\"",[114,317,318],{"class":124},": prompt,\n",[114,320,322,325,327,330],{"class":116,"line":321},22,[114,323,324],{"class":150},"            \"quality\"",[114,326,201],{"class":124},[114,328,329],{"class":150},"\"720p\"",[114,331,154],{"class":124},[114,333,335,338,340,344],{"class":116,"line":334},23,[114,336,337],{"class":150},"            \"duration\"",[114,339,201],{"class":124},[114,341,343],{"class":342},"sDLfK","5",[114,345,154],{"class":124},[114,347,349,352,354],{"class":116,"line":348},24,[114,350,351],{"class":150},"            \"aspect_ratio\"",[114,353,201],{"class":124},[114,355,356],{"class":150},"\"9:16\"\n",[114,358,360],{"class":116,"line":359},25,[114,361,362],{"class":124},"        }\n",[114,364,366],{"class":116,"line":365},26,[114,367,368],{"class":124},"    )\n",[114,370,372,375,378],{"class":116,"line":371},27,[114,373,374],{"class":124},"    task_ids.append(response.json()[",[114,376,377],{"class":150},"\"id\"",[114,379,380],{"class":124},"])\n",[98,382,383],{"id":383},"品牌叙事",[14,385,386],{},"使用多次独立调用创建连贯的多场景品牌叙事：",[105,388,390],{"className":107,"code":389,"language":109,"meta":110,"style":110},"# 场景 1：问题\nresponse1 = requests.post(\n    \"https://api.evolink.ai/v1/videos/generations\",\n    headers=headers,\n    json={\n        \"model\": \"seedance-2.0-text-to-video\",\n        \"prompt\": \"A tired office worker staring at their laptop, dim lighting, Monday mood\",\n        \"quality\": \"720p\",\n        \"duration\": 5\n    }\n)\n\n# 场景 2：解决方案\nresponse2 = requests.post(\n    \"https://api.evolink.ai/v1/videos/generations\",\n    headers=headers,\n    json={\n        \"model\": \"seedance-2.0-text-to-video\",\n        \"prompt\": \"The same person discovering a new app, face lighting up, bright colors\",\n        \"quality\": \"720p\",\n        \"duration\": 5\n    }\n)\n\n# 场景 3：成果\nresponse3 = requests.post(\n    \"https://api.evolink.ai/v1/videos/generations\",\n    headers=headers,\n    json={\n        \"model\": \"seedance-2.0-text-to-video\",\n        \"prompt\": \"The person happily productive, modern workspace, upbeat energy\",\n        \"quality\": \"720p\",\n        \"duration\": 5\n    }\n)\n",[66,391,392,398,407,414,423,432,444,456,467,477,482,487,491,496,505,511,519,527,537,548,558,566,570,574,578,583,592,598,607,616,627,639,650,659,664],{"__ignoreMap":110},[114,393,394],{"class":116,"line":117},[114,395,397],{"class":396},"sAwPA","# 场景 1：问题\n",[114,399,400,403,405],{"class":116,"line":128},[114,401,402],{"class":124},"response1 ",[114,404,141],{"class":120},[114,406,265],{"class":124},[114,408,409,412],{"class":116,"line":135},[114,410,411],{"class":150},"    \"https://api.evolink.ai/v1/videos/generations\"",[114,413,154],{"class":124},[114,415,416,419,421],{"class":116,"line":147},[114,417,418],{"class":279},"    headers",[114,420,141],{"class":120},[114,422,285],{"class":124},[114,424,425,428,430],{"class":116,"line":157},[114,426,427],{"class":279},"    json",[114,429,141],{"class":120},[114,431,296],{"class":124},[114,433,434,437,439,442],{"class":116,"line":165},[114,435,436],{"class":150},"        \"model\"",[114,438,201],{"class":124},[114,440,441],{"class":150},"\"seedance-2.0-text-to-video\"",[114,443,154],{"class":124},[114,445,446,449,451,454],{"class":116,"line":173},[114,447,448],{"class":150},"        \"prompt\"",[114,450,201],{"class":124},[114,452,453],{"class":150},"\"A tired office worker staring at their laptop, dim lighting, Monday mood\"",[114,455,154],{"class":124},[114,457,458,461,463,465],{"class":116,"line":179},[114,459,460],{"class":150},"        \"quality\"",[114,462,201],{"class":124},[114,464,329],{"class":150},[114,466,154],{"class":124},[114,468,469,472,474],{"class":116,"line":184},[114,470,471],{"class":150},"        \"duration\"",[114,473,201],{"class":124},[114,475,476],{"class":342},"5\n",[114,478,479],{"class":116,"line":195},[114,480,481],{"class":124},"    }\n",[114,483,484],{"class":116,"line":209},[114,485,486],{"class":124},")\n",[114,488,489],{"class":116,"line":220},[114,490,132],{"emptyLinePlaceholder":131},[114,492,493],{"class":116,"line":226},[114,494,495],{"class":396},"# 场景 2：解决方案\n",[114,497,498,501,503],{"class":116,"line":231},[114,499,500],{"class":124},"response2 ",[114,502,141],{"class":120},[114,504,265],{"class":124},[114,506,507,509],{"class":116,"line":242},[114,508,411],{"class":150},[114,510,154],{"class":124},[114,512,513,515,517],{"class":116,"line":257},[114,514,418],{"class":279},[114,516,141],{"class":120},[114,518,285],{"class":124},[114,520,521,523,525],{"class":116,"line":268},[114,522,427],{"class":279},[114,524,141],{"class":120},[114,526,296],{"class":124},[114,528,529,531,533,535],{"class":116,"line":276},[114,530,436],{"class":150},[114,532,201],{"class":124},[114,534,441],{"class":150},[114,536,154],{"class":124},[114,538,539,541,543,546],{"class":116,"line":288},[114,540,448],{"class":150},[114,542,201],{"class":124},[114,544,545],{"class":150},"\"The same person discovering a new app, face lighting up, bright colors\"",[114,547,154],{"class":124},[114,549,550,552,554,556],{"class":116,"line":299},[114,551,460],{"class":150},[114,553,201],{"class":124},[114,555,329],{"class":150},[114,557,154],{"class":124},[114,559,560,562,564],{"class":116,"line":312},[114,561,471],{"class":150},[114,563,201],{"class":124},[114,565,476],{"class":342},[114,567,568],{"class":116,"line":321},[114,569,481],{"class":124},[114,571,572],{"class":116,"line":334},[114,573,486],{"class":124},[114,575,576],{"class":116,"line":348},[114,577,132],{"emptyLinePlaceholder":131},[114,579,580],{"class":116,"line":359},[114,581,582],{"class":396},"# 场景 3：成果\n",[114,584,585,588,590],{"class":116,"line":365},[114,586,587],{"class":124},"response3 ",[114,589,141],{"class":120},[114,591,265],{"class":124},[114,593,594,596],{"class":116,"line":371},[114,595,411],{"class":150},[114,597,154],{"class":124},[114,599,601,603,605],{"class":116,"line":600},28,[114,602,418],{"class":279},[114,604,141],{"class":120},[114,606,285],{"class":124},[114,608,610,612,614],{"class":116,"line":609},29,[114,611,427],{"class":279},[114,613,141],{"class":120},[114,615,296],{"class":124},[114,617,619,621,623,625],{"class":116,"line":618},30,[114,620,436],{"class":150},[114,622,201],{"class":124},[114,624,441],{"class":150},[114,626,154],{"class":124},[114,628,630,632,634,637],{"class":116,"line":629},31,[114,631,448],{"class":150},[114,633,201],{"class":124},[114,635,636],{"class":150},"\"The person happily productive, modern workspace, upbeat energy\"",[114,638,154],{"class":124},[114,640,642,644,646,648],{"class":116,"line":641},32,[114,643,460],{"class":150},[114,645,201],{"class":124},[114,647,329],{"class":150},[114,649,154],{"class":124},[114,651,653,655,657],{"class":116,"line":652},33,[114,654,471],{"class":150},[114,656,201],{"class":124},[114,658,476],{"class":342},[114,660,662],{"class":116,"line":661},34,[114,663,481],{"class":124},[114,665,667],{"class":116,"line":666},35,[114,668,486],{"class":124},[670,671,672],"blockquote",{},[14,673,674,677,678,680,681,684],{},[50,675,676],{},"提示："," 如果你需要三个场景中角色外观一致，可以改用 ",[66,679,92],{},"，把同一张角色参考图传入 ",[66,682,683],{},"image_urls","，并在每条 prompt 中写\"角色外观与图片 1 一致\"。",[98,686,687],{"id":687},"邮件营销",[14,689,690],{},"为邮件营销活动生成个性化的视频缩略图和首屏短片。",[18,692,694],{"id":693},"roi-分析","ROI 分析",[696,697,698,714],"table",{},[699,700,701],"thead",{},[702,703,704,708,711],"tr",{},[705,706,707],"th",{},"指标",[705,709,710],{},"传统方式",[705,712,713],{},"使用 Seedance API",[715,716,717,729,740,751],"tbody",{},[702,718,719,723,726],{},[720,721,722],"td",{},"每个视频成本",[720,724,725],{},"$200–1,000",[720,727,728],{},"按秒计费，美分级别",[702,730,731,734,737],{},[720,732,733],{},"制作时间",[720,735,736],{},"1–5 天",[720,738,739],{},"30–180 秒",[702,741,742,745,748],{},[720,743,744],{},"每次活动变体数",[720,746,747],{},"2–3 个",[720,749,750],{},"20–50 个",[702,752,753,756,759],{},[720,754,755],{},"A/B 测试能力",[720,757,758],{},"有限",[720,760,761],{},"无限",[18,763,764],{"id":764},"营销人员提示词模板",[55,766,767],{"id":767},"产品展示",[670,769,770],{},[14,771,772],{},[66,773,774],{},"A [product] displayed on [surface], [lighting style], product showcase, premium brand feel",[55,776,777],{"id":777},"生活方式内容",[670,779,780],{},[14,781,782],{},[66,783,784],{},"A person [action] with [product], [setting], [mood], brand storytelling, cinematic",[55,786,788],{"id":787},"抽象-动态图形","抽象 / 动态图形",[670,790,791],{},[14,792,793],{},[66,794,795],{},"Flowing [color] gradients morphing into [brand element], modern, dynamic, corporate style",[18,797,798],{"id":798},"开始使用",[800,801,802,809,812,815],"ol",{},[28,803,804],{},[805,806,808],"a",{"href":807},"/early-access","获取免费 API 密钥",[28,810,811],{},"为下一次营销活动生成视频变体",[28,813,814],{},"以极低成本进行测试和迭代",[28,816,817],{},"大规模推广效果最佳的创意",[18,819,820],{"id":820},"相关链接",[25,822,823,829,835,841],{},[28,824,825],{},[805,826,828],{"href":827},"/docs/text-to-video","文生视频 API 文档",[28,830,831],{},[805,832,834],{"href":833},"/docs/fast-models","Fast 系列",[28,836,837],{},[805,838,840],{"href":839},"/docs/reference-to-video","参考生视频 API",[28,842,843],{},[805,844,846],{"href":845},"/pricing","定价",[848,849,850],"style",{},"html pre.shiki code .snl16, html code.shiki .snl16{--shiki-default:#F97583}html pre.shiki code .s95oV, html code.shiki .s95oV{--shiki-default:#E1E4E8}html pre.shiki code .sU2Wk, html code.shiki .sU2Wk{--shiki-default:#9ECBFF}html pre.shiki code .s9osk, html code.shiki .s9osk{--shiki-default:#FFAB70}html pre.shiki code .sDLfK, html code.shiki .sDLfK{--shiki-default:#79B8FF}html .default .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html pre.shiki code .sAwPA, html code.shiki .sAwPA{--shiki-default:#6A737D}",{"title":110,"searchDepth":128,"depth":128,"links":852},[853,854,858,859,864,865],{"id":20,"depth":128,"text":20},{"id":45,"depth":128,"text":45,"children":855},[856,857],{"id":57,"depth":135,"text":58},{"id":96,"depth":135,"text":96},{"id":693,"depth":128,"text":694},{"id":764,"depth":128,"text":764,"children":860},[861,862,863],{"id":767,"depth":135,"text":767},{"id":777,"depth":135,"text":777},{"id":787,"depth":135,"text":788},{"id":798,"depth":128,"text":798},{"id":820,"depth":128,"text":820},"利用 Seedance 2.0 API 大规模生成营销视频、社交媒体广告和品牌内容。将创意制作成本降低 90%。","md",{"date":869},"2026-02-08","/zh/use-cases/marketing-ad-creative",{"title":5,"description":866},"zh/use-cases/marketing-ad-creative","mauvVDIycV07NGa8Ds452AewpP9GiLGp_5TpkqZZmfs",1776086320691]