E-commerce Product Videos

Use the Seedance 2.0 API to automatically turn product photos into engaging video content.

The Challenge

E-commerce businesses need product videos to:

Boost conversion rates (video meaningfully improves conversion)
Improve SEO rankings (Google prioritizes pages with video)
Stand out on social and marketplace platforms
Reduce product return rates

But traditional video production costs $500–$2,000 per product and takes days to deliver.

The Solution

The Seedance 2.0 API generates professional product videos with per-second billing. Scale from 10 to 10,000 product videos without a production team.

Recommended Models

seedance-2.0-image-to-video — the default choice for most product videos. Send a single product photo and get a dynamic showcase.
seedance-2.0-fast-image-to-video — use when you need bulk production or A/B testing; faster and cheaper per clip.
seedance-2.0-reference-to-video — use when you need to combine 3+ images, scene references, or style references.

What You Can Generate

Product showcases: Rotating product shots with studio lighting
Lifestyle scenes: Product in use (e.g. coffee maker in a kitchen)
Unboxing animations: Dynamic product reveals
Before/after shots: Transformation visuals

How to Implement It

Basic Product Video (Text-to-Video)

import requests

response = requests.post(
    "https://api.evolink.ai/v1/videos/generations",
    headers={
        "Authorization": "Bearer YOUR_API_KEY",
        "Content-Type": "application/json"
    },
    json={
        "model": "seedance-2.0-text-to-video",
        "prompt": "A luxury handbag rotating slowly on a marble pedestal, soft studio lighting, product showcase, elegant",
        "quality": "720p",
        "duration": 5,
        "aspect_ratio": "1:1",
        "generate_audio": False
    }
)

Animate a Product Photo (Image-to-Video)

response = requests.post(
    "https://api.evolink.ai/v1/videos/generations",
    headers={
        "Authorization": "Bearer YOUR_API_KEY",
        "Content-Type": "application/json"
    },
    json={
        "model": "seedance-2.0-image-to-video",
        "prompt": "The camera slowly orbits around the product, dramatic lighting reveals details",
        "image_urls": ["https://yourstore.com/product-photo.jpg"],
        "quality": "720p",
        "duration": 5,
        "aspect_ratio": "1:1"
    }
)

Note: image_urls is an array — always pass it as an array even for a single image. image-to-video accepts at most 2 images (1 = first-frame driven, 2 = first-last-frame transition). For 3+ images, use seedance-2.0-reference-to-video.

Cost Comparison

Approach	Cost per video	Time	Scalable?
Pro studio	$500–2,000	2–5 days	No
Freelancer	$200–500	1–3 days	Limited
Seedance 2.0 API	Per-second billing, cents per clip	60–180 seconds	Yes